Panera's 'pay what you can' cafe a success

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BRIAN WILLIAMS, anchor: And forgive us here for taking a brief slight bow for airing a story that might end up affecting a lot of people. It was a MAKING A DIFFERENCE segment we aired about two years ago about a cafe in Denver that led patrons -- let patrons pay whatever they could afford. A lot of you wrote to us reacting to it. Turns out the chairman of the Panera Bread Company was watching, and he was inspired to open a branch outside St. Louis in the Clayton suburb a year ago yesterday where customers pay what they feel is fair. They've since opened two more Panera Cares restaurants, one in Dearborn , Michigan , the other in Portland , Oregon , an idea we were happy to highlight originally when we first heard about it. We'll bring you a full follow-up report right here Monday night.

Panera's 'pay what you can' cafe a success

The restaurant chain now has three locations where people pay as much or little as they can afford. NBC's Brian Williams reports.

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This content comes from a Full-Text Transcript of the program.