Nightly News   |  May 18, 2011

Docs ask McDonald's to retire Ronald

Hundreds of doctors are backing a campaign urging McDonald's to retire their iconic clown, Ronald. NBC's Brian Williams reports.

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This content comes from a Full-Text Transcript of the program.

BRIAN WILLIAMS, anchor: Another celebrity under fire tonight. Public health advocates are pressuring McDonald's to retire Ronald , as in Ronald McDonald . Protesters may show up at their annual meeting tomorrow to say a clown just shouldn't be used to promote fast food. And a letter to that affect signed by more than 500 health professionals appeared in several big newspapers today. Separately, some marketing experts on the Web have wondered if Ronald the grown man walking around like a clown with the hair, the shoes, isn't these days a little bit weathered. Someone wrote that he was skivvy. Seems a little harsh. For its part, McDonald's defended its Happy Meals and said the company takes its responsibility of marketing to children in this country seriously. Up next here