Nightly News   |  October 05, 2011

A.C. Nielsen, of Nielsen ratings fame, dies

Arthur C. Nielsen Jr., of TV ratings fame, dies at 92. NBC’s Brian Williams reports.

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BRIAN WILLIAMS, anchor: We have a couple of departures to note here tonight, all of them happen to be members of the greatest generation. And let's begin with a number. This broadcast was seen by 7.649 million viewers last night, or so we think, give or take, at least according to the only measurement we have, the Nielsen ratings , the brainchild of A.C. Nielsen who has died at the age of 92. He was a World War II vet from Winnetka who embraced computers early on, built a company that measures the TV audience minute by minute and going back to 1950 . It's still the only game in