Nightly News   |  October 06, 2011

Apple fans mourn Jobs around the world

Millions of people around the world mourned digital-gadget genius Steve Jobs as a man whose vision transformed their lives in big ways and small. NBC’s Anne Thompson reports.

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This content comes from a Full-Text Transcript of the program.

WILLIAMS: be said what Steve Jobs sold the world bought, and he built a $350 billion company from scratch, which is why he's being remembered around the world tonight. NBC 's Anne Thompson with us tonight from one of the four Apple stores in Manhattan . Anne , good evening.

ANNE THOMPSON reporting: Good evening, Brian . But, you know, it's more than that because Steve Jobs didn't just change the way we communicate. His -- with his keen eye for design and a sleek pair of white earbuds, he made his customers cool, and today they showed their appreciation. The grief mirrored Steve Jobs ' worldwide reach, expressed from Times Square to Tokyo in its own unique way.

Unidentified Man #1: Someone so -- who did so much. It makes me want to do more.

Unidentified Man #2: For me it's sort of like comparable to the day that Princess Diana died because I guess Steve Jobs was kind of one of my heroes.

Unidentified Woman #1: He opened our minds. We saw the world differently.

THOMPSON: His products brought the news to fans in Atlanta .

Unidentified Woman #2: I heard about Steve Jobs ' death on my MacBook Pro .

Unidentified Man #3: I was on Twitter on my iPad .

Unidentified Man #4: I heard about Steve Jobs ' passing on my iBook G4 .

THOMPSON: On this morning's "Today" show, Matt Lauer demonstrated the power of those products.

MATT LAUER reporting: Raise your hand if have an iPod , an iPad , an iPhone. I mean, look at that. That's impact.

And they are everywhere. An iPhone in the war zone of Afghanistan , an iPod in the International Space Station , and today the iPad used by this American scientist in Antarctica and the second-grade class at St. Margaret of Cortona School in Riverdale , New York .

THOMPSON: The iPads are awesome.

Unidentified Boy: New technology that helps the tried and true method.

THOMPSON: Fighting bad guys while learning math.

Boy: That -- and that makes math cool?

THOMPSON: Yeah.

Boy: Jobs ' ideas changed our lives as cancer changed his.

THOMPSON: On all levels he was a man to be admired.

Unidentified Woman #3: The digital world Jobs democratized paid its respects. On Twitter , messages came at an estimated 10,000 a second with hash tags such as iSad, one fan writing, "Without you, Apple is just a fruit." On the "Nightly" Facebook page, when asked to choose a favorite Apple product, Linda Pitler wrote, "That's like trying to decide which of your children is your favorite child." Tonight, from the virtual world to the real one, a special thank-you from all who benefited from Jobs ' tree of knowledge. In death as in life, Jobs continues to sell. His authorized biography was number 424 this morning on Amazon . Tonight it's number one and it's also

THOMPSON: Anne Thompson here in Manhattan . Anne , thanks.

number one on iTunes books. Brian: