Nightly News   |  October 06, 2011

From the archives: Brian interviews Steve Jobs

Back in 2006, Brian Williams interviewed Steve Jobs on the eve of the opening of the flagship Apple store in Manhattan. Jobs was just getting started.

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This content comes from a Full-Text Transcript of the program.

BRIAN WILLIAMS, anchor: And now listen to Steve Jobs during a rare interview, one of his last network television interviews. And for the record, he did not enjoy being interviewed. I sat down with him on the eve of the opening of the flagship Apple Store in Manhattan just a few blocks from here on Fifth Avenue . Now remember, back in 2006 , when we met him at the store, it was the coolest store anyone had ever seen, containing the coolest products you could imagine. And when you think about it , back in '06 Steve Jobs was still just getting started. Listen in this interview to how he sees himself or chooses not to. You really don't like introspection. I know that about you. But I'm going to ask you to be introspective for a moment. Where do you fit in the American family of thinkers and inventors? When you see a mouse in public, when you see a click, drag, garbage can logo, all the things you had a hand in that are part of our daily lives, where do you put yourself? How do you view yourself and your achievements?

Mr. STEVE JOBS: You know, I don't -- I don't really think that way.


Mr. JOBS: Well, you know, I'm a private person and when I think of the most valuable things in my life, you know, I think of my family. And when we talk about our work, you know, the people I work with and myself, when we finish doing something that we're really proud of, the -- we want to get on to the next thing. So we're -- you know, I think if you do something and it turns out pretty good, then you should go do something else wonderful and not dwell on it for too long. Just figure out what's next.

WILLIAMS: So while you should be applauded for saying that about your family in a society that doesn't always venerate those things, the fact that you have left us with the tools of our life now is not really the most important part of your life.

Mr. JOBS: You know, that's for other people to figure out. I'm very lucky. I get to work with a group of extremely talented people. And, you know, we're racing ahead. We've got some really great ideas of the products we're going to build next year and the year after that we're working real hard on. So I think that's -- our focal length is -- you know, is always forward.

WILLIAMS: And think of the projects that were yet to come out. There is more of that conversation from that night in the Apple Store in New York . It's available on our website,, as part of our coverage of Steve Jobs .