Nightly News   |  October 25, 2011

Necco returns to candy in wafer formula

Two years ago, Necco switched the ingredients of its wafers to all-natural products, like cabbage and beets. After a lot of hate mail, Necco is going back to artificial flavors and colors not found in nature. NBC’s Brian Williams reports.

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This content comes from a Full-Text Transcript of the program.

BRIAN WILLIAMS, anchor: Well, the folks at Netflix have now admitted they learned a big lesson recently when they lost 800,000 customers by clumsily hiking prices, and now

the folks at Necco Wafers have learned the same thing: Protect your customer base. About two years back, Necco switched to all-natural ingredients like cabbage and beets, but it's supposed to be candy, and really if we wanted a salad, we'd buy one. So after a lot of hate mail from core customers, Necco is thankfully going back to artificial flavors and those great colors not found anywhere in nature.