Nightly News | December 01, 2011
Coke pulls white holiday cans
Coke is cancelling its white holiday cans because they were confusing and unpopular with consumers. NBC’s Brian Williams reports.
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This content comes from a Full-Text Transcript of the program.
BRIAN WILLIAMS, anchor: Coca-Cola learned a painful lesson all over again. Coke drinkers like it the way they like it, the way it's always been. That means taste and even the container it comes in. Coke is canceling the white holiday cans because they were just too confusing and unpopular with customers who thought they might contain Diet Coke , and they swore that regular Coke tasted different in the white cans. It truly is the cost of good intentions. The polar bear cans are part of a $3 million charitable effort to benefit wildlife. You just can't mess around with Coke . Up next