Protesters demand apology from Lowe's

>>> back now with a growing outrage at one of the most recognizable brands in america. some lowe's home improvement stores hit by protesters this weekend. they're angry with lowe 's decision to pull its advertising from a reality show about muslim americans . a decision that left lowe 's caught smack in the middle of a culture war . we get more from michelle franzen .

>> how low can you go.

>> reporter: outside a lowe's home improvement store in brooklyn, protests and demand for apology after the company pulled its tv ads from "all american muslim " tv series .

>> people are sick and tired of bigotry permeating every nook and cranny of this society and saying no.

>> reporter: the protesters say lowe 's bowed to pressure after a conservative christian group petitioned the show's sponsors, claiming the series doesn't accurately portray muslims and hides what the group calls islamic agenda to undermine american values .

>> we're concerned that americans are being fed propaganda that is not complete as it relates to islam.

>> i like there to be harmony.

>> reporter: the show follows sue and her family in dearborn, michigan, offering a snapshot of muslim life in the place nicknamed america's muslim capital, where nearly a third of the population is of arab descent.

>> hoping to dispel the misconceptions and stereotypes that people have of muslims .

>> reporter: this weekend, at an interfaith rally at lowe 's just outside dearborn, supporters fought back against the evangelical group's claim.

>> they want to have muslims seen in a particular frame of extremism and that is not the reality of the community.

>> reporter: for its part, lowe 's now faced with a petition and boycott from protesters, issued a statement today, defending the move to pull its ads for "all american muslim " saying the company's advertising plans are a business decision, and are not influenced by the actions or demands of any group or organization. it was never our intention to offend or alienate anyone. lowe 's says it plans to stick to its decision, while the protesters say they also have no plans to back down. michelle franzen , nbc