Nightly News   |  May 14, 2012

Obama campaign targets Bain Capital

After the Obama campaign released a new ad attacking Romney’s experience at the venture capital firm, Romney’s campaign came out with an ad of its own touting Bain’s success under Romney’s leadership. NBC’s Chuck Todd reports.

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>>> the obama campaign may have had this jpmorgan story in mind when it picked today to launch a new ad attacking mitt romney 's former firm, baen capital, as a middle class job killer. we heard a lot of this during the campaign. nbc's political director white house correspondent chuck todd joins us.

>> it worked for ted kennedy in 1994 when he ran against romney , and it worked for a time for gingrich in the south carolina primary earlier this year. attacking mitt romney 's time at baen capital for the rough ways they went about buying up some companies, leveraging them, so the obama campaign unveiled a two-man ad. it's only going to air one time on a few markets later this week, but it tells a story of jst steel. it says about mitt romney 's leadership on the economy, that he'll be ruthless. to respond, the romney campaign went up with its own ad, what they believe is a bane success story that they helped restart from scratch.

>> and it's comnsment season. both romney and president obama chose audiences to go right after a red meat message. didn't they?

>> it sure did. president obama today was in new york city , speaking at his alma mater , on the campus of his alma mater , columbia, but he was the commencement speaker for the all women's college barnard, and he sounded like a campaign speech, trying to drive up the gender gap . he hope that helps him. mitt romney on saturday was at the evangelical school in virginia called liberal university. it was a speech as much about talking about his mormon faith and the thang have in common with the evangelical christians , but the loudest applause line came when he talked about how he was for marriage between one man and one woman.