Nightly News   |  September 24, 2012

Ba-na-nas in … plastic wrap?

The European supermarket chain Billa has been hammered on social media sites for peeling bananas, placing them on plastic trays and wrapping them in shrink wrap. NBC’s Brian Williams reports.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> and a european plant called villa is under fire for what may not have been the smartest marketing idea, peeled bananas, in plastic trays with plastic shrink wrap, here is the problem, they come wrapped in one of the best ideas ever. locks in the freshness until you're ready to eat. the villa food chain got hammered, and have withdrawn their offering.