Nightly News | October 23, 2012
>>> apple fans were all over this today. the unveiling of the long rumored ipad mini-. which is meant to compete with smaller, lower priced tablets on the market from a number of makers. the next big product rollout comes from microsoft in a couple days. miguel almaguer reports.
>> reporter: at 7.9 inches, the ipad mini is apple's newest toy, the newest product aimed at take taking a big bite out of the tablet market.
>> kind of like an ipad 2, shrunken down and improved in some ways. it's really light.
>> as thin as a pencil and two inches smaller than the original ipad, it's been called the game changer able to compete with cheaper tablets already on the market. everyone is trying to get a piece of the tablet market, like devices like the amazon kindle fire selling for $200. apple's mini is more expensive, starting at $329. a very busy week for technology.
>> microsoft surface tablet, windows 8, the windows phone, the ipad mini all within a single week. it's a traffic jam .
>> reporter: and it's getting rough out there. samsung's new commercial portrays apple customers waiting in line for the new product release.
>> this is the line for apps.
>> we're not taking our foot off the gas.
>> just in time for christmas, apple also upgraded the number one selling notebook and the number one desktop model.
>> 10, 9 --
>> reporter: the rollout comes just days before microsoft 's release of windows 8, still dominating the personal computer market. industry insiders say microsoft 's move is an attempt to hold ground in the pc world , while trying to make some headway in tablet sales.
>> i'd like to call it a clash of the titans , really, apple is bigger and stronger than the rest of them out there.
>> reporter: silicon valley 's tech wars, aimed at capturing your imagination and your money. miguel almaguer, nbc news, san jose , california.