Nightly News | November 23, 2012
>>> for all of the excitement, the frenzy over black friday, all the spending and all those presents, especially for kids we veteran parents know a lot of kids look forward to and end up playing with something other than the intended gift. our report tonight from nbc's katy tur.
>> reporter: don't be fooled by the brown boxy exterior, this is actually a pirate ship , no wait, a hotel, no wait, aigloo, this man decide to do throw out all the brand name toys and leave the rest to the kids' imagination. not one. on this black friday as parents by the thousands storm the times square toys "r" us, shelling out some major cash for some major play things, we asked the question, do you kind of want to play with the boxes now? did i just save you a ton of money?
>> yes, you did.
>> reporter: more evidence came from our nightly news viewers when we put out the call from facebook and twitter, for pictures of their kids and the boxes they love. there is no age limit. it can be the much-needed space in the middle of times square . a dining room table.
>> reporter: or a news desk. in fact, cardboard boxes were put in the national toy hall of fame in 2005 . you can get them for free and run wild, or buy them with step by step instructions, from tanks to magical castles, each for about 30 bucks. though your cat will take whatever is lying around, this cat loves boxes both big and small. back at the preschool, the teachers say the experiment worked, they came out of their shells, and everybody learned how to negotiation. which begs the question, on this black friday is it smart to dig deep in your pocket or could this be more rewarding? then again you could use it as an excuse to buy yourself that new tv. those boxes are pretty big. katy tur, nbc new york .