Nightly News | November 30, 2012
Bazooka Joe cans its comics
The comics that have been wrapped inside every Bazooka gum since 1953 are being discontinued to help modernize the brand. NBC’s Brian Williams reports.
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This content comes from Closed Captioning that was broadcast along with this program.
>>> and the bazooka joe comics are going away. they have been wrapped up on every piece of comic history, and you had a small brick of gum in your mouth. sales are down, the brand needs to be more modern. they say the new insert will contain puzzles and activities.