Nightly News | December 06, 2012
Tide markets to men
Men are spending more time doing laundry than they used to, and Tide found a marketing opportunity: NFL player Drew Brees now graces the front of Tide Plus Febreeze Sport, touted as having a "victory fresh scent." NBC’s Brian Williams reports.
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This content comes from Closed Captioning that was broadcast along with this program.
>>> get ready for tide for men, it works the same as the regular tide but is being marketed towards male buyers. here is how they do that. they put a football player on the label, hoping men will buy it. even though a lot of us buy tide on our own without assistance, they figure that saints quarterback drew brees will help to sell the new victory with fresh scent, even though the smell of a jersey would knock a bird off a telephone pole at 500 yards.