Nightly News   |  March 04, 2013

Jeb Bush to run in 2016?

As he starts a tour to publicize his new book about immigration reform, former Florida governor Jeb Bush is initiating a tough conversation about his party’s inability to reach minority voters. NBC’s Chuck Todd reports.

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>>> former florida governor and presidential family member jeb bush is making news tonight with a new book on immigration reform , which reverses his long-held position on a so-called path to citizenship for undocumented immigrants. a lot of people are wondering if this has anything to do with his future plans. nbc's chuck todd talked with him today.

>> reporter: jeb bush wants to start a tough conversation about his party's inability for minority voters, holding no punches romney made in 2012 , specifically on the issue of immigration.

>> for a guy who is as talented as he is and i think earnestly would have gone about the job of being president in a way that would have brought people together, i just don't get it.

>> reporter: but bush said the republican problem goes far beyond romney.

>> you cannot sustain a message of being against things. you have to be for things. and i mean, just when we come across as anti-science, anti -- the president, it's just more just being against the overreach, against this expansion of government. those are legitimate impulses. but there are a whole lot of people that aren't too impressed. okay, we got that. we understand you're against the president.

>> what are you for.

>> and we haven't -- we have really kind of forgotten.

>> bush endorses a path to citizenship for those who come here legally. for those who come illegally, they would be limited to permanent resident status without access to citizenship.

>> i think we need comprehensive reform, and if there is a path to citizenship that has enough of a realization that we have to respect the rule of law, so be it.

>> reporter: as he starts his book tour, bush fully admits, he's thinking about running for president in 2016 . though he's mindful of the difficulties of the republican primary process. so the question is, how do you win with purpose and meaning that allows you to have a chance to win in a general election . and i think it's back to -- i don't want to sound like a broken record, but i think it's to talk about positive things, rather than just appealing to people's legitimate anger about the direction the country is in. you have to do more than that.

>> reporter: can a candidate named bush become a candidate for change? chuck todd , nbc news, new