Nightly News | March 20, 2013
>>> finally tonight, depending on your at home domestic relationship and how busy your life is you may have heard people say they need a wife to handle it all -- even people who are married and have a wife or a husband. increasingly some enterprising folks found a way to profit from this need. our report tonight from nbc's chris jansing .
>> reporter: in new orleans there is a laundry room that needs to get organized.
>> we are going to do something with her wreaths.
>> reporter: and decorations still piled up long after the holidays ended. kay morrison never seemed to finish her to-do list. her ah-ha moment came when she and her husband made overlapping plans with no one left to take care of the kids.
>> my husband screamed out, oh, my god, we need a wife! i was like, hey, buddy, i think i do a pretty good job. he said, you know, you're right. we need an occasional wife . i was like, bam!
>> reporter: she quit climbing the corporate ladder and jumped into her own small business , the occasional wife . tailor made for busy professionals like jenny williamson who called kay in tears.
>> i probably cried at the beginning when i first called you because i was so overwhelmed.
>> do people do that?
>> oh, yeah.
>> reporter: kay 's staff will shop for groceries, plan a birthday party or whip your home into niece neat, blissful shape while occasional husbands cover moving, repairs, installation. they are singhle dads and frank linen who isn't good at getting organized themselves. businesses like it are flourishing around the country. blanka built rent a spouse in san francisco from almost nothing.
>> i started a business with $25 to my name and turned it into six figures, part time within less than a year.
>> reporter: word of mouth fuels the businesses. when kay morrison organized a playroom for jenny's daughter she hugged the system.
>> i love seeing people really less stressed. that's what i wanted so bad when i was in that crazy world of trying to do it all.
>> reporter: while you might have it all, you just can't do it all yourself. chris jansing , nbc news, new orleans.