Nightly News   |  March 25, 2013

Businesses serving elderly could create millions of jobs

You might call it the graying job market: a rise in the number of businesses for seniors that are also run by seniors. And they’re looking to hire older adults who can help the aging population. NBC’s Chris Jansing reports.

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This content comes from Closed Captioning that was broadcast along with this program.

>> we have an eye-opening number on unemployment tonight. of the three and a half million people in this country out of work for a year or more, almost half of them are over 45 years of age. it's a big problem on the road to retirement. a lot of folks over 45 are being forced to invent new careers. some have turned to helping seniors for a living. our report tonight from nbc's chris jansing .

>> let's take a step in with the left foot.

>> reporter: at 59 roseanne brown is rolling, bending and stretching her way to a second career. teaching 17 fitness classes a week, specifically for seniors.

>> they want to be in shape and it's a social event for them.

>> reporter: all around the country the number of gyms offering specialized classes is growing.

>> it's for well-being, yeah. also to keep young and sexy.

>> reporter: call it the graying of the job market . businesses for seniors run by seniors, or those almost there.

>> we have people in their 80s and 90s who need people in their 50s, 60s and 70s to do some jobs, to handle some of the services that are part of dealing with the aging population .

>> reporter: they are patient advocates who help navigate thing health care maze, home modification pros making bathrooms and kitchens senior friendly, ander rand runners who will pick up dry cleaning or take you to the doctor. if you wonder who will support the new businesses, consider r this. 10,000 baby boomers turn 65 every day. expert says the needs of the aging population will create millions of new jobs. for people like laurie lawson, a retirement coach helping seniors adjust to life after a career. and barb holmquist, a move manager who helps people downsize.

>> many of them have moved many times and done all the araengsmentes in the past. now they know they just can't do that.

>> reporter: back in new york, roseanne's clients say she'll have a job as long as she wants it. will you keep working out?

>> yes.

>> yes.

>> definitely.

>> i'm going for 90.

>> reporter: turning age and experience into opportunity. chris jansing , nbc news, new york.

>>> there is more about the kinds of jobs that are out there, including resources from the aarp on our website