Nightly News | April 07, 2013
>>> their careers were made in motion pictures , but it is some long forgotten still frames of stars from the golden age of movies that are attracting a lot of attention this weekend at an auction here in new york. especially because they were nearly lost to the trash heap. it's the ultimate hollywood photo-op.
>> this is probably the largest, most comprehensive collection of hollywood negatives and photographs in the world.
>> reporter: the collection of more than 3 million negatives and photographs comes from movie star news, a landmark shop in new york founded by amateur photographer irvin claw back in the 1930s .
>> the studios were discarding these negatives over all of these years. somebody gave him the negatives and people came to his store and bought photographs.
>> reporter: icons from virtually every genre captured in the moment and on the sets of some of the most famous motion pictures of all time. "frankenstein." " king kong ," "the wizard of oz ."
>> when the studio was promoting a movie they'd shoot onset behind the scenes .
>> reporter: one of the owners who bought the collection last year said this is the first of several auctions to come.
>> first time in 75 years they've been offered to the public.
>> reporter: also on the block -- personal items from the shop. irving claw's photo shoots of the legendary 1950s pin-up queen betty page . page's stiletto shoes, the first in history, sold for $9,000. the highest selling items so far. other big sellers included this single partially nude mayor ln monroe negative which sold for nearly $2,000. vintage hollywood on display.
>> i think it's's mir qana.
>> reporter: proving to be a dream come true for collectors and movie buffs alike. this first in a series of auctions of the movie star news collection conclude dad. we're told ""the wizard of oz "" items were among the big sellers including a single negative and six prints made from it that went for $1,300.