Nightly News | June 29, 2013
>>> finally tonight, more evidence that everything old becomes new again. so why not bingo ? and now it's been revamped for a whole new generation. no longer your grandmother's bingo . jenna wolfe has the story.
>> reporter: remember bingo ?
>> reporter: five letter, 25 numbers, randomly arranged. get any five across, down, diagonal, and --
>> bingo !
>> reporter: around this room, it's who is playing bingo that is becoming the game changer.
>> bingo !
>> got to get here really early, the place fills up real fast.
>> reporter: thursday is bingo night at houston's lodge 88. the weekly event draws nearly 700 players, most of whom who are under the age of 40.
>> we try to come every week. we've been coming here so long, they save us seats.
>> reporter: tina and her following justin are regulars.
>> like going to your local grocery store, recognition, unlike any other place.
>> reporter: i-24.
>> why the sudden resurgence? bingo is getting a face lift. thanks to advertising and social media , players have gotten increasingly younger over the last several years.
>> reporter: a cheap thursday night.
>> every monday at this atlanta bar, dozens gather to play a modern version of the old-school game.
>> reporter: i-27.
>> traditional bingo and we changed it, evolved it for a younger generation.
>> substituting in this case, pop culture for random numbers and letters.
>> reporter: number two, theme songs.
>> show of hands , who five years ago thought they would come into a bar, drink a little, and play bingo .
>> reporter: i had a good 30 years before that.
>> it seems to be working. when was the last time you played bingo ?
>> reporter: monday.
>> why the trivia style version caught on in atlanta , back in houston, it's the traditional game that keeps the younger set coming back, week in, week out.
>> reporter: i guess the place to be on thursday night.
>> a good old fashioned game that withstood the test of time.
>> reporter: g-48.
>> jenna wolfe , nbc news, atlanta .