Nightly News   |  July 31, 2013

New campaign aims to boost France’s bread consumption

The average French citizen ate an average of one baguette a day as recently as 1970, but that number has fallen, the New York Times reported Wednesday. NBC’s Brian Williams reports.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> the new york times reported today the french are eating less french bread . this would be like philadelphians shunning the cheesesteak. the average french citizen ate an average of a baguette a day as recently as 1970 . well, that number has fallen to half that lately. they have launched a pr campaign, not unlike the got milk campaign launched by the u.s. dairy farmers . their website proudly declares, quote, france is a civilization of bread.