Nightly News   |  January 01, 1910

Submarine stunt surprises Milan

In Milan, Italy, one neighborhood woke up to find a submarine in the middle of the street -- an elaborate publicity stunt created by an insurance company. NBC’s Brian Williams reports.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> and a shocking site in my i lan, italy, as people in the old section of the city woke up this morning to find that a submarine had surfaced in the middle of the street. crashing through the pavement, narrowly missing a car, sailors were seen scurrying out of the tower. but when you stop to think about the fact that there is no ocean beneath the streets of milan you realize what an artful hoax it was. an elaborate publicity stunt for an insurance company .