Nightly News   |  October 16, 2013

Sugar high: evidence Oreos can be addictive

Researchers found the pleasure center in rats’ brains lit up when they were given Oreos – and that response to the sugary treat was even more pronounced than when they were given either morphine or cocaine. NBC’s Brian Williams reports.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> you may have heard something about the new food research but the headline here is it's not just you. o oreos are the best selling cookie in america and they may be as addictive as cocaine. lab rats were the ones who did the research. it showed us two things. the lab rats also prefer the creamy center and oreos go straight to the neurological pleasure center of the human brain .