Nightly News | November 09, 2013
>>> it wasn't so long ago when watching a video meant going to a store, renting a movie on something called a video cassette , flashing it in the vcr. remember the flashing 12:00 ? blockbuster announced it will close its remaining stores by early p next year. today on the final day to check out a rental, a remind from kristen dahlgren.
>> reporter: back in the day it was what we did on saturday nights.
>> you were in a movie?
>> yes. it was called t "the girl of my dreams".
>> reporter: prominently featured in the movies it was renting the video store was the center of family ritual.
>> picking a movie for movie night . getting the big bucket of popcorn.
>> reporter: when it came to movie rental chains, blockbuster was the biggest. 9,000 stores at its height. in 2004 it had $5.9 billion in revenue. a funny thing happened on the way to the video store . how do you watch movies now uh?
>> i just go on netflix and watch.
>> reporter: now there is a generation of kids who don't know anything about video rental . the wait for somebody to return the movie you wanted or be kind, rewind. today was the last day to rent at many blockbusters. sparking the twitter hashtag, blockbuster memories.
>> remember when i said you will never see those $15-45 in late fees? i win. of course there are the hold outs. people who don't mind coming out to a store to get something they can hold in their hands and for the good old-fashioned idea of real life human interaction.
>> i'm going to miss the girls that work inside. they're nice. and the guys.
>> reporter: some fan chiez stores where there is less internet coverage will remain open for a time. for the rest of us --
>> i might adjust. you know. i'm going to have to.
>> reporter: it is the end of an era . kristen dahlgren, nbc news, belleville, new jersey.
>> those folks renting today are still expected to return their