Nightly News   |  November 09, 2013

R.I.P. Blockbuster 1985 - 2013

It’s the last day you can rent videos from many Blockbuster stores around the nation. The former video rental chain giant will close its doors in January. NBC’s Kristen Dahlgren reports.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> it wasn't so long ago when watching a video meant going to a store, renting a movie on something called a video cassette , flashing it in the vcr. remember the flashing 12:00 ? blockbuster announced it will close its remaining stores by early p next year. today on the final day to check out a rental, a remind from kristen dahlgren.

>> reporter: back in the day it was what we did on saturday nights.

>> you were in a movie?

>> yes. it was called t "the girl of my dreams".

>> reporter: prominently featured in the movies it was renting the video store was the center of family ritual.

>> picking a movie for movie night . getting the big bucket of popcorn.

>> reporter: when it came to movie rental chains, blockbuster was the biggest. 9,000 stores at its height. in 2004 it had $5.9 billion in revenue. a funny thing happened on the way to the video store . how do you watch movies now uh?

>> i just go on netflix and watch.

>> reporter: now there is a generation of kids who don't know anything about video rental . the wait for somebody to return the movie you wanted or be kind, rewind. today was the last day to rent at many blockbusters. sparking the twitter hashtag, blockbuster memories.

>> remember when i said you will never see those $15-45 in late fees? i win. of course there are the hold outs. people who don't mind coming out to a store to get something they can hold in their hands and for the good old-fashioned idea of real life human interaction.

>> i'm going to miss the girls that work inside. they're nice. and the guys.

>> reporter: some fan chiez stores where there is less internet coverage will remain open for a time. for the rest of us --

>> i might adjust. you know. i'm going to have to.

>> reporter: it is the end of an era . kristen dahlgren, nbc news, belleville, new jersey.

>> those folks renting today are still expected to return their