Nightly News   |  November 13, 2013

Mallomars celebrate 100 years

The seasonal cookie, born in Hudson County, N.J., becomes available every fall – they’re especially popular late at night in convenience stores. NBC’s Brian Williams reports.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> dick clark . that's tradition. malomars, the greatest cookie of all time and the knicks are about to have their first championship since 1973 .

>> thanks to mr. crystal, that was a big moment in the life of malomars. this is a big day for them. they turn 100 today. born in hudson county new jersey, they are available every fall because the heat of the summer melts their delicate shell. they are especially popular late at night in convenience stores and you connoisseurs know who you are.