Nightly News | January 17, 2014
>> reporter: growing up in seattle will make you a fan of the seahawks. but something else is making these kids a fan of one seahawk in particular, number 40.
>> he has hearing aids like me.
>> reporter: he is talking about derrick coleman , who recently paid a visit to listen & talk, a program for kids with hearing loss . coleman left a big impression on 5-year-old korrigan donaldson.
>> what do you want to do when you grow up?
>> i want to be a football player.
>> reporter: coleman is the first deaf offensive player in the nfl. the fullback for the seahawks just happens to play in a stadium known for earth shaking cheers that actually measure on the richter scale .
>> it's great. i mean, their energy is basically more energy for us, more motivation.
>> reporter: can you feel the fans?
>> oh, yeah. i can feel it.
>> reporter: coleman 's hearing aids help on the fields but more than anything he relies on reading lips.
>> it's my job to go out and prove to everybody basically what i'm doing now, that i can do the same thing everybody else can do.
>> this is around 2 years old.
>> reporter: his mother knows it wasn't easy. growing up kids would tease her son who has been deaf since age 3.
>> i would tell him, you know what? god made you like you are for a purpose and a reason and you don't let anybody bring you down.
>> i was picked on.
>> reporter: coleman 's story "perseverance" is now featured in a duracell commercial that's gone viral.
>> now i'm here with a lot of fans in the nfl cheering me on, and i can hear them all.
>> reporter: he empowers kids like josh masters who claims of -- who dreams of playing college basketball .
>> we've both been put down and had setbacks just because we're deaf, but beyond that we both kept on pushing.
>> reporter: that is why coleman shares his story.
>> i just want at least one of them to walk out of there knowing that, okay. i can do this.
>> reporter: an inspiring message fans can hear and, most of all, feel. nbc news, seattle.