Nightly News   |  January 31, 2014

Super Bowl Hype Reaches Fever Pitch

Thirteen blocks of Broadway have been shut down and turned into a pre-game pedestrian mall renamed Super Bowl Boulevard.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> here in new york tonight the super bowl hype is reaching something of a fever pitch . 13 blocks of broadway have been shut down and turned into a pre-game pedestrian mall re-named super bowl boulevard. and look at some of the merchandise we found for sale. we found this hoodie at a local sporting good store commemorating the super bowl store, but hold it. it is not that at all. here is new york , and here to the west is the before-mentioned george washington bridge , is new jersey, where the super bowl will be played. not one bit of the game will be played in new york although the city appears to be profiting handsomely