Nightly News   |  February 26, 2014

When It Comes to Pot, They Make No Apologies

A new breed of entrepreneurs, including a suburban mom, are hoping to cash in on the growing legitimacy of marijuana.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> you are about to witness a violation of federal law , what some people view as terrible behavior. and by the way it is perfectly legal in the state of colorado , now two months into the legalization of recreational marijuana. nbc's harry smith has chronicled this for a while now and has an hour-long documentary. and tonight reports for us on how life there has changed.

>> reporter: at a private art gallery in denver, the crowd here has shelled out $100 each to hobnob over food and fine wine and locally grown bud. free from the confines of seedy basements and back rooms, pot is becoming a fixture of society.

>> everybody brought different samples, kind of like a wine tasting . they were trying them.

>> reporter: jane west put together this event.

>> clearly there is a market for this.

>> reporter: she is a suburban 37-year-old married mother of two. and makes no apologies.

>> i think it is important to say i use marijuana and that is okay.

>> i think there is an assumption that there must be this giant stoner class.

>> right.

>> in colorado. can i just say one thing?

>> yeah.

>> you don't look like that.

>> no, i don't.

>> reporter: her company, edible events, caters to people who are careful about what they inhale. and what they ingest.

>> i'm one part martha stewart and one part walter wright .

>> reporter: more comfortable breaking bread than breaking bad , her particular choice comes with its own set of risks.

>> are you the mom who lives down the streets where there is marijuana coming out of the woodwork.

>> right, if they're judging me they're not doing it to my face, yet. i do think we're going to start to change perceptions.

>> here is one mom she has convinced, her own.

>> guilt-free pleasure, at 67, hey, what could be nicer?

>> reporter: wendy bruner says her first experience with pot was back in the '70s.

>> i was handed a joint and choked to death and said i will never do it again, so i never did it again.

>> reporter: now, she is eating those words in the form of a pot-infused granola bar .

>> it made this mindset of a realtor and always thinking and running to just go whatever.

>> reporter: a different kind of senior moment to be sure. one edible, one joint, one vapor puff at a time, pot is moving towards the mainstream. harry smith , nbc news, denver.

>> there is, of course, another side to all of this. harry smith will have all of it in his hour-long documentary tonight on cnbc. that is at 10 eastern time.