Rock Center   |  May 30, 2013

What does 'artisanal' really mean?

From bagels to pizzas even to pencils, artisanal products have become a billion dollar business.  So what does artisanal really mean? And are those products lining your grocery store aisles  impostors? MIT Anthropology Professor Heather Paxson talks to NBC News’ Willie Geist about the growing craze.

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