Is your duck lip game on point? Do you snap and post multiple selfies a week? If so, you might have “selfitis,” a condition established by researchers at Nottingham Trent University.
Selfies have evolved into a significant way of documenting our lives — especially for teens and millennials. Teens tend to have more raging cases of selfitis, but then again they’ve always had a heightened awareness of how other people are perceiving them, Erin Vogel, Ph.D., Postdoctoral Fellow in the Department of Psychiatry at UCSF who studies the impact of social media on the behaviors and self-perceptions of teenagers, told NBC News BETTER. And a 2006 essay in the New York Times corroborates this idea, way back when the selfie was in its infancy: “The selfie might have been new, but the impulse behind it was as old as adolescence itself. Teenagers have long considered themselves actors, of sorts, performing for what psychologists call ‘the imaginary audience.’”
But, as with most things in life, too much of a good thing usually isn’t so good. Or is it?
Similar to the categorization of psychological ailments, the Nottingham Trent University study established the Selfitis Behavior Scale (SBS) as a “reliable and valid instrument for assessing selfitis,” sourced from data compiled from focus group interviews with 225 Indian university students. One of the study’s authors, Dr. Mark Griffiths, distinguished professor of Behavioral Addiction at Nottingham Trent University told NBC News BETTER the scale was a mere by-product of the investigative process of selfitis — not the goal.
Here’s the scale:
- Borderline selfitis: Taking at least 3 selfies a day without posting them on social media.
- Acute selfitis: Taking and posting (on social media) at least 3 selfies a day
- Chronic selfitis: Unable to resist the urge to take selfies “around the clock” and post at least 6 of those photos per day
Gauging how respondents felt about social competition, attention seeking, mood modification and self-confidence, their findings seem to establish a few behavioral patterns: Those with chronic selfitis also had lower self-confidence scores, but not by much. However, those with chronic selfitis had significantly higher attention-seeking and social competition scores than those with borderline selfitis.
Though, ultimately, more studies are needed to validate the concept more rigorously, Griffiths and his team may very well be onto something.
According to Vogel, “selfiits” fits nicely into what researchers already know about social media use, and how people present themselves on social media. Though there isn’t a clear personality profile of a typical selfie-taker per se, there are certain attributes serious selfie-takers share, which are generally related to appearance and self-image.
People often post selfies for the likes
Selfies do tend to get a lot of likes and comments, even from people who say that they don't like selfies, says Vogel. “It’s so easy to get a lot of positive attention very quickly. You can get dozens of ‘likes,’ and clicking ‘like’ is a very simple way to make someone else feel good,” she says, adding the caveat that people have a tendency to click ‘like’ on other people's selfies even if they're not paying close attention to the picture. What’s more, posting chronically might backfire. “Posting too many selfies is likely to annoy people, and then they might not ‘like’ or comment on future posts if they're annoyed,” she says.
Selfitis is associated with body image issues for girls and narcissism for men
“Posting flattering selfies might be a way for some social media users to manage their anxiety about their appearance, though it may or may not be successful,” says Vogel, recalling a study of seventh-grade girls where frequent selfie-takers had more body image concerns than their peers. Yet, interestingly enough, narcissism is much more strongly linked to selfie-taking among men than women.