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Users posted on Twitter earlier this month to complain about the lackluster appearance of the bagel, with many Twitter users calling for a more appetizing design.
Consumer habits are changing, but one that hasn't is the interest in going to an actual store.
It's a burning issue — with a less-than-hazy answer.
The data includes more than 10 million tweets as well as images, GIFs, videos and live broadcasts, Twitter said.