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Cadillac will go through a major strategic realignment, spinning off as a separate business unit and moving its headquarters to New York City, the General Motors brand will confirm Tuesday. While key operations, including sales, marketing and product planning, will relocate, Caddy’s design and engineering efforts will remain in Detroit. And they will be extremely busy in the years to come, according to Johan de Nysschen, the new Cadillac global brand chief who spoke to TheDetroitBureau.com in an exclusive interview.
The one-time “standard of the world” is getting ready to unleash a product blitz intended to challenge its ambitious German rivals, covering everything from a new entry-level model to the upper reaches of the luxury market. There will likely be new coupes, convertibles, crossovers and performance cars, according to de Nysschen – though the South African-born executive cautioned that the cost could be significant, at least initially. “We want to put a little distance between Cadillac, as a premium brand, and the rest of the brands in the General Motors stable,” said de Nysschen.
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-- Paul A. Eisenstein, The Detroit Bureau