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$100 million N.J. deli scheme leads to federal charges against a man and his son

Your Hometown Deli in Paulsboro made under $40,000 in annual revenue. It was the sole location for Hometown International, which had an eye-popping market value.
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Three men were charged with fraud and other crimes in a scheme involving a company that was worth $100 million in the stock market despite having only a small-town New Jersey deli to its name, federal authorities said Monday.

The three men — James Patten, 63, of Winston-Salem, North Carolina; Peter Coker Sr., 80, of Chapel Hill, North Carolina; and Peter Coker Jr., 53, of Hong Kong — were charged with 12 counts, including conspiracy to commit securities fraud, securities fraud and conspiracy to manipulate securities prices. Patten and Coker Sr. were arrested Monday. Coker Jr. is still at large.

Federal prosecutors said Patten is also charged with four counts of manipulation of securities, four counts of wire fraud, and a count of money laundering. The men were also accused of market manipulation by the U.S. Securities and Exchange Commission.

Your Hometown Deli, the business at the center of the probe, was located in Paulsboro, New Jersey, over the Delaware River from Philadelphia. The deli, lauded for its cheesesteaks and Italian subs, made under $40,000 in annual revenue and closed earlier this year. The parent company, Hometown International, had merged with a bioplastics company. E-Waste also merged with another company last year.

The controversy surrounding Your Hometown Deli and the people involved in it prompted questions about whether its parent company was operating within the law. The accusations also are connected to the men’s involvement in a fellow shell company called E-Waste.

The $100 million New Jersey deli, as Your Hometown Deli came to be known, was first brought to the public’s attention by investor David Einhorn in a letter to clients. CNBC reported further on the company, including by unearthing more details about the company’s then-CEO, Paul Morina, a legendary high school wrestling coach in southern New Jersey.

Patten, one of the men charged in the scheme, wrestled in high school with Morina. Prosecutors said Patten convinced the owners of the deli, which was established in 2014, to put it under the control of an umbrella company, called Hometown International.

“Unbeknownst to the deli owners, almost immediately after Hometown International was formed, Patten and his associates began positioning Hometown International as a vehicle for a reverse merger that would yield substantial profit to them,” prosecutors said in a release.

In 2019, Hometown International started selling shares on what’s known as the OTC Marketplace, where shares of small companies are traded.

“Shortly thereafter, Patten, Coker Sr., And Coker Jr. undertook a calculated scheme to gain control of Hometown International’s management and its shares from the deli owners,” prosecutors said. The men took similar actions to take control of another small company, E-Waste, prosecutors said. That company’s shares surged, too, even though it didn’t have any real business, according to CNBC reporting.

Prosecutors said the tactics “artificially inflated” the values of Hometown International and E-Waste stock by 939% and 19,900%, respectively.

As of last year, Patten was barred by FINRA, the broker-dealer regulator, from acting as a stockbroker or associating with broker-dealers. He was the subject of repeated disciplinary actions by FINRA. In 2006, he successfully appealed sanctions issued by an SEC judge in a case where he was accused of manipulating the price of a stock listed on the Nasdaq. Patten was defended in that matter by Ira Sorkin, who was best known for representing Ponzi scheme kingpin Bernie Madoff.

The Cokers and Patten face steep prison sentences and fines. The securities fraud and securities price manipulation counts carry maximum penalties of 20 years in prison and a $5 million fine. The wire fraud and money laundering counts also have maximum penalties of 20 years in prison. The conspiracy to commit securities fraud and conspiracy to manipulate securities prices counts each carry a maximum penalty of five years in prison.

Coker Jr. and Sr. are father and son. CNBC had previously reported on their business dealings and other misadventures.