Steve Newhouse, chair of Advance.net, the digital division of Advance Publications — which owns the Condé Nast empire that includes iconic titles such as Vanity Fair, Vogue and The New Yorker — said in a statement to NBC News, "Condé Nast is not, has never been, and will not be, for sale."
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Apple's push into news content is seen as a counterpoint to Facebook and YouTube, both of which have been under fire for allowing popular fake conspiracies to gain prominence on their platforms.
"We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users," said Eddy Cue, Apple's senior vice president of Internet Software and Services, after the announcement on Texture's acquisition.
One source familiar with the operation said Apple is considering publishing exclusives from certain magazines on Texture first.
In April, Apple News released an exclusive excerpt of Senator John McCain's upcoming memoir, "The Restless Wave." It is the first time Apple News has launched exclusive premium content on its iOS.
The magazine business, while growing digital and video audiences, is suffering from an ongoing decline in advertising revenue. Once known for its lavish spending and generous expense accounts, Condé Nast is looking to reposition itself in the digital era, developing a successful TV and movie business even while it has closed print editions of titles such as Teen Vogue and Self.