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General Mills Buying Organic Mac and Cheese Maker Annie's

 / Updated  / Source: Associated Press
Image: FILE: General Mills To Buy Annies
Packaged food giant General Mills plans to buy Annie's, the maker of rabbit-shaped mac and cheese, for $820 million.Justin Sullivan / Getty Images

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Packaged food giant General Mills plans to buy Annie's, the maker of rabbit-shaped mac and cheese, for $820 million, adding more natural and organic packaged offerings as consumers' tastes change. General Mills Inc., the company behind classic food brands such as Pillsbury dough, Progresso soups, Yoplait yogurts and Cheerios and Cinnamon Toast Crunch cereal, has been trying to cut cost and has tweaked its recipes as sales stagnate. Sales have suffered as Greek yogurt and breakfast sandwiches became popular options for the morning meal. General Mills was slow to realize the growing demand for Greek yogurt, which has more protein than regular yogurt, but it has been adding some other options that it hopes consumers will consider healthier. Annie's sales grew 20 percent in its latest fiscal year. General Mills said Monday that Annie's "convenient meals" and snacks businesses were particularly attractive. Annie's also makes other pastas, frozen pizzas, and snacks like crackers and fruit snacks. General Mills is paying $46 per share for Annie's, which went public in March 2012 at $19 per share. Annie's stock jumped 37 percent in aftermarket trading to $45.97.

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-The Associated Press

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