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Looking for a Super Bowl ticket? Wait, the price is going down

If you thought the first Super Bowl at New Jersey's Meadowlands would also be the most expensive, then think again. It could actually end up one of the cheapest in recent years, according to the CEO of TiqIQ, an online service that tracks ticket sales.

Ticket prices for the big game range from $500 to $2,600, but few fans pay face value and most are sold through ticket brokers or secondary sellers, so prices change daily.

The average price on Monday was $3,019.99, meaning it has dipped nearly a quarter since the conference championship games on Jan. 19 set up a Broncos-Seahawks Super Bowl, TiqIQ's Jesse Lawrence told CNBC on Monday.

"People are waiting," Lawrence said on "Squawk on the Street." "People are waiting and letting the market drop."

A combination of frigid weather in the New York/New Jersey area, a match-up between Western teams, and the long distances between MetLife Stadium in East Rutherford, N.J., and the cities of the two Super Bowl teams—Denver and Seattle—has driven down prices with less than a week left until the big game.

"New York is not exactly selling itself," Lawrence said. "Distance is also a big factor. Combined, the two teams have 4,600 miles to go to get to New York."

Lower level seats are going for much less than usual, Lawrence said, but suite costs have skyrocketed as the New York-New Jersey Super Bowl Host Committee gave a certain amount to sponsors. Suites at MetLife have been selling for around $500,000, Lawrence said. That's more expensive than they've ever been, he said.

"Now is the time to buy if you're thinking about buying," Lawrence said. "You don't want to get stuck with no inventory and prices going up."

So far, Seattle Seahawks fans have outpaced ticket purchases from Broncos fans by a 2-to-1 margin, Lawrence said.

"The '12th man' is not only voting with their voices as they do so often," Lawrence said, referring to the Seahawks fans' game-changing noise. "I think they're pretty psyched."

(The Associated Press contributed to this report)