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#MeToo shone at the Grammys and Davos, but was it just lip service?

Were the Grammys and the World Economic Forum just giving an obligatory nod to the zeitgeist issue of female equality?
Image: Attendees are pictured during the session \"Creating a Shared Future in a Fractured World\" during the World Economic Forum (WEF) annual meeting in Davos
From left, IMF Director Christine Lagarde, Norwegian Prime Minsiter Erna Solberg, IBM CEO Ginni Rometty, activist Chetna Sinha, CERN Director Fabiola Gianotti, General Secretary of the International Trade Union Confederation Sharan Burrow and Engie CEO Isabelle Kocher attend a session titled "Creating a Shared Future in a Fractured World" during the World Economic Forum in Davos, Switzerland, on Jan. 23.Denis Balibouse / Reuters

At this year’s World Economic Forum in Davos, the #MeToo movement had a place at the table. Not only were all seven co-chairs women, but also at least one panel was dedicated to addressing #MeToo.

The discussion featured a rousing moment when Peggy Johnson, an executive vice president at Microsoft, noted that whereas earlier in her career she felt she had to laugh along at inappropriate jokes cracked by men in the workplace, now she takes it seriously — as does her daughter, a newcomer in the tech field.

On one hand, it makes sense that great minds in power would come together at Davos to tackle the longstanding yet increasingly urgent problem of sexual misconduct in the workplace. But is the WEF just giving an obligatory nod to a zeitgeist-y issue? After all, Davos is so famously a boys' club that political scientist Samuel P. Huntington coined the term “Davos Man” to describe the global elite that attend this swanky summit in the Swiss Alpine resort. Sure, you can be a Davos Woman, but you don’t hear that as much, and why would you? Even in 2018, only 21 percent of the conference’s attendees were women.

With that bleak number in mind, we must ask: Can real progress come out of this ostensibly watershed woman’s moment at Davos? And what would that even look like?

“The very fact that this prominent meeting of the world's economic elite is addressing the topic [of sexual harassment against women] is a very positive sign,” said Alton B. Harris, adjunct professor of law at Northwestern University Law School, and co-author of Breaking Through Bias: Communication Techniques for Women to Succeed at Work. “I don't think this could have happened two years ago or even a year ago, and it would be a terrible mistake to pooh-pooh it, because it’s important that this issue has entered their field of vision. And yet, I have very serious doubts as to whether it will mean very much.”

‘Tokenizing’ women?

One of the reason Harris has doubts is in fact one of the very reasons Davos seemed so progressive this year: the all-women co-chairs.

“I think it’s a perfect example of tokenism,” said Harris. “What would have been a more powerful message of equality is to have women and men involved. I also think that we should have men addressing what their companies are doing to increase the presence of women in their organizations. We see this number of women peak at around 20 percent not just at Davos but in government and at even lower percentages [in other areas].”

Avery Blank, a women's leadership expert, strategy consultant, and World Economic Forum agenda contributor adds that while she also isn’t a fan of all-men or all-women committees, she actually found that in this case, the move was important.

“The time is now. Having all women chairs is a way to call attention to the power imbalance and reset the balance of power,” said Blank.

A more concerning point of skepticism Harris points to is in the WEF’s own data. The forum’s Global Gender Gap Report 2017 found that the gender gap widened in 2017, and that the U.S fell from 45 to 49 among the 144 countries ranked.

As long as women make less than men, they have less power and more to lose. In such a world, the problem of harassment in the workplace can only persist.

“The injustice and suffering these women face is not an accident,” Winnie Byanima, Oxfam International director, and a panelist in the conversation on sexual harassment in Davos, told NBC News. “It’s the result of discriminatory norms and of an economic system that is rigged against women, and especially poor women. Unless we tackle economic inequality together with gender inequality, ending sexual harassment and violence will remain a pipe dream.”

There is a way to make this pipe dream a reality, but it’s something that every company must commit to changing from within. That likely won’t be easy because it will require some possibly painful self-examination and re-assessing of values.

“CEOs need to look in their own backyard and ask, ‘What is our culture like here?’ Everyone is aware that #metoo is happening and it’s a problem, but they don't necessarily think of their own [workplace],” said Terri Boyer, founding director of the Anne Welsh McNulty Institute for Women’s Leadership at Villanova University.

This entails assembling data and being perfectly transparent about whatever you dig up regarding gender inequalities, lack of diversity in leadership, and any other skeletons in the C-suite closet. And this data ought not to be just a compilation of numbers on a spreadsheet, but the documentation of first-person experiences shared by all people in your company.

“You need to be able to say ‘this is what it looks like in my organization,’ and ‘this is the experience of women in my organization,’” said Boyer. “Doing that deep dive is tough but once you get past that, you can use the data to build your long-term, realistic plan that isn’t just a verbal commitment or tokenism, but a plan that holds you and everyone accountable. It’s on this point where most organizations fail.”

Don't stop at the C-suite

Another point where organizations often fail is in valuing the work and stories of the people who are paid the least — and in enabling them to share their experiences with dignity, respect, and protection.

“Women at the bottom of the economy — those who make our clothes, grow our food, and clean our hotel rooms — are even more vulnerable to harassment and violence,” Byanima told NBC News. “They cannot speak up for fear of losing their jobs. They cannot report crimes for fear of further abuse. They cannot access justice because they lack the resources to do so.”

Instead of focusing on only the top-level leaders, why not tap the minds of people below or at least outside the executive realm? Shelley Zalis, CEO and founder of The Female Quotient thinks such consideration could quickly escalate that 21 percent of women attendees to a healthier number.

“This year at Davos has been inspirational and aspirational and it does give women hope,” said Zalis, who has hosted an equality lounge at Davos for the past three years. “But it's not going to change the numbers, which is what needs to happen to really reach a flipping point. Plenty of companies are run by women, but cultural change is not just about leadership from the top, and if you keep recruiting for title you will fall short. We need to start looking for different criteria [such as] industry expertise; plenty of women may not have a CEO title but may be more qualified to speak on an issue than a CEO.”