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New School Will Teach One-Percenters How to Pick a Private Jet

by Lucy Bayly /
Private planes arriving at Teterboro, Newark and Kennedy International airports from Jan. 29 through Feb. 3 will need reservations and must pay an extra $250 to defray extra Super Bowl-related costs.
Private planes arriving at Teterboro, Newark and Kennedy International airports from Jan. 29 through Feb. 3 will need reservations and must pay an extra $250 to defray extra Super Bowl-related costs.Mike Derer / ASSOCIATED PRESS file

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A new, and yet-to-be-opened, school for the uber-wealthy plans to establish itself — of course — at Trump Tower in New York City. Its founder, Jonathan Cheban, has a background in PR and entrepreneurship, but is perhaps better known as a “bestie” of Kim Kardashian.

In an interview with New You magazine, Cheban explained that his school, the International School of New York, will advise “wealthy kids” on such tricky topics as selecting the perfect diamond, choosing the best leather for the interior of their private jet, understanding the different types of caviar, plus “other fundamental undergrad and grad classes.”

Image: Iranian Caviar
Golden ossetra caviar from Iran is spooned out at Hossein Aimani in New York City.RICHARD DREW / ASSOCIATED PRESS

Read More: Richest 1 Percent Could Own Half of Global Wealth by 2016, Study Says

“This is the social stuff you need to know to survive in a city like this with a lot of money," Cheban told the publication.

The cost for tutorship at the school was not immediately available. For comparison, Institut Villa Pierrefeu, a historic finishing school in Switzerland that offers “bespoke” six-week courses on subjects such as wine pairing and diplomatic protocol, runs a cool $20,000 per session.

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