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Oprah Winfrey is channeling Paul Newman with her latest venture, a line of food products that donates part of its proceeds to charity.
The media mogul has teamed up with Kraft Heinz, America's third-largest food company, to develop the ready-to-eat meals.
The joint venture, named Mealtime Stories, is to offer "real, nutritious" products and will initially focus on a variety of refrigerated meals and snacks, according to a Wednesday press release.
Ten percent of the proceeds will be donated to charities that fight hunger.
Sales of food products under Paul Newman's "Newman's Own" label have raised around $450 million for charity since 1982, according to the Newman's Own Foundation.