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Amazon Debuts 'Make an Offer' Haggling Option

The option will be available in the retailer's sports and entertainment collectibles, collectible coins, and fine art divisions.
/ Source: CNBC.com

Amazon.com on Tuesday debuted "Make an Offer," a purchasing option that allows shoppers to negotiate lower prices on more than 150,000 items.

The option will be available in the retailer's sports and entertainment collectibles, collectible coins, and fine art divisions, the company said. (You can find the types of items offered at www.amazon.com/makeanoffer.) Unlike eBay or Priceline, the "Make an Offer" option isn't an auction; customers talk directly with sellers to negotiate a lower price. The seller is allowed to accept, reject, or counter the offer. When a seller accepts an offer, the customer is notified and can place the item into their shopping cart at the agreed upon new price for checkout and make the purchase. Separately, the e-commerce giant plans to experiment with bike messengers to offer deliveries in New York City within an hour, The Wall Street Journal reported, citing a source familiar with the matter. The company was not immediately available for comment.

IN-DEPTH

-- Terri Cullen, CNBC