It's the latest twist on "Christmas in July."
Amazon has released a tease of its list of "Prime Day" deals, a one-day online sales event with "Black Friday"-style discounts exclusively for members of its $99 per year Prime program. The sale kicks off Wednesday, July 15 at 3 a.m. ET.
7/15 update: Amazon Prime Day deals worth checking out.
7/15 update #2: Some shoppers are disappointed with the quality of the deals. One called it, "Amazon Garage sale."
Top items include a 32-inch TV from an unspecified brand for $75, a Chromebook laptop for $199, and 30 percent off "some clothing."
Amazon is giving the traditional mid-summer sale new packaging and a global push with its Prime Day promotion.
"'Black Friday in July' sales aren't a new thing," said deal expert Kristin Cook, "but this one seems to promise a true Black Friday experience at about the half-way mark until the real deal."
The move by the online superstore caused enough ripples in the retail space that it prompted Walmart to offer its own series of summer savings within a few days of Amazon's sale.
Here are a few of the other items Amazon is teasing:
- Fire TV Stick $15 off
- Kindle, $30 off
- Fire HD 7, $60 off
- Fire HD 7 Kids Edition, $60 off
- 40-inch 1080p LED TV, $115
- A "brand-name 32-inch Smart HDTV" for under $200
- 50-inch 4K TV bundle, under $1000
- Bose headphones at the lowest price ever on Amazon
- Over 50% off two Nikon COOLPIX cameras
- "Highly rated" binoculars, under $120
- Two security camera-kits, $279.99
- K'NEX 2-in-1 Ferris Wheel Building Set (Amazon Exclusive), $35.99
- K'NEX Crossfire Chaos Roller Coaster Building Set (Amazon Exclusive), $23.99
- Playskool Heroes Transformers Rescue Bots Optimus Prime Figure (Amazon Exclusive), $9.99
- iRobot Roomba Pet Vacuum Cleaning Robot, under $300
- Husqvarna mower, under $300
- 40 lightning deals on DVDs up to 75% off
- Up to 50% off any of the Harry Potter books
- Save more than 70% on the Divergent Series Complete Box Set of books
- Save up to 70% on select kitchen products from top brands like Cuisinart, KitchenAid, Foodsaver and Thermos
- Save up to 50% on select tools for the DIY auto enthusiast
- Connected Car and Scan Tool products starting at 60% off
- Road-trip-ready automotive products starting at 50% off
- Save more than 50% on Drinkwell Platinum Pet Fountain
- 30 percent off some clothing, shoes, jewelry, and watches
- 60 percent off Amazon Elements Baby Wipes with code ELEMENTS60
- Free luxury beauty sample box with $50 purchase of luxury beauty products, with promo code LUXSAMPLES
- Buy an Amazon.com Gift Card multipack, get $10 in Amazon.com promotional credit
- 25% bonus Amazon Coins when you buy 5,000 or 10,000 Amazon Coins
7/16 update: Amazon Says Prime Day Will Be an Annual Event