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Jimmy Dean Takes Aim at the Dinner (and Lunch) Table

The name that's nearly synonymous with breakfast sausage itself is expanding into other meals.

Jimmy Dean isn't just for breakfast anymore. And breakfast isn't just for breakfast. The sausage company, owned by Hillshire Brands, is launching 16 new microwavable meals for about $3 each designed to be eaten anytime during the day, or night. The products include a pulled pork sandwich, grilled steak bowl and BBQ beef sandwich. The new meals are a way to expand the product line while managing rising costs of meat. "Only a fraction of the weight of the product is meat," Sean Connolly, CEO of Hillshire Brands, told analysts and investors in an earnings call earlier this year. That means plumper profit margins.

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- AP and NBC News staff