Breaking News Emails
Not even social media enthusiasm for Chicken Selects could save the popular snack.
Fast food giant McDonald's does not plan to make Selects a permanent menu item, it confirmed in an email to CNBC.
"[S]ome markets are opting to extend the offer longer, but there are no current plans to add them to our U.S. menu permanently," wrote Terri Hickey in an email. First launched in 2002, Selects spent more than a decade on McDonald's nationwide menu before the strips of premium white meat chicken were taken off in 2013.
They returned in early March but only for a limited time. This promotional period ended Sunday.
Fast food companies frequently dip into the limited-time offering pool before choosing whether to keep an item as a permanent one. McDonald's has been battling menu complexity and resulting operational headaches from a menu that swelled over the years. Earlier this year, it pared down its menu to help address this problem.
On social media, Chicken Selects fans have spent weeks expressing their excitement for Chicken Selects.
MORE FROM CNBC:
- Shake Shack Plots California Expansion
- Food Chains That Need Their Franchise Players
- Bad News, Doughnut Lovers. Prices Are Rising
-- Katie Little