Subscribe to Breaking News emails

You have successfully subscribed to the Breaking News email.

Subscribe today to be the first to to know about breaking news and special reports.

Microsoft to Open Fifth Ave Store Just Blocks from Apple

Breaking News Emails

Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.

Microsoft has signed a lease to open its first flagship store on New York's Fifth Avenue just five blocks away from Apple's glass building, in a move mirroring its California-based rival. The site will take the place of the current Fendi store at 677 Fifth Avenue and is a significant announcement in Microsoft's five-year retail drive as it tries to strengthen its brand and win back market share from the likes of Apple and Samsung.

The shop will sell Microsoft's flagship products such as Windows Phones, Xbox One and Surface Pro tablets. Windows Phones have fallen behind Apple and Android devices and in the second quarter of 2014, and had just a 2.5 percent global market share, according to IDC.

IN-DEPTH

-- Arjun Kharpal, CNBC

Breaking News Emails

Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.
MORE FROM news