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Even if you've already had your morning cup of joe, you may want to venture out for another. It's National Coffee Day! And coffee retailers across the U.S have roasted up some delicious offers.
National Coffee Day comes just a day after National Drink Beer Day (National Beer Day is April 7), and but three days after National Dumpling Day, which falls on September 26. September 22 was National Ice Cream Cone Day, which is different from National Ice Cream Day, which this year fell on July 17.
There's an abundance of these micro-holidays, so-called national days reserved for celebrating a type of product or movement. And more will probably pop up as brands and marketers continue to explore opportunities to engage with consumers and use the internet to drive business to brick-and-mortar locations.
"These special days are moments for marketers to put their best foot forward, and provide an opportunity for a brand to own a moment in someone's life and make an experience that exceeds customer's expectations," said Jason Musante, global executive creative director at the marketing agency Huge.
'Ground' force: social media
These micro-holidays began picking up steam when social media became a core part of our daily lives.
"With social media, brands can reach people in real time like never before," said Musante. "Brand managers managing social calendars for brands can continually find new ways to involve consumers in a conversation, to break through the noise and really connect with a consumer."
National Coffee Day is a particularly robust holiday, with retailers who aren't particularly known for coffee, like Staples, Ikea, and Target, known to get behind the day and percolate the perks. This is a smart move on their part because coffee is not only widely embraced, it's a product that can represent coming together and conversing. It's also a kind of symbol of loyalty. You probably don't have a beer or an ice cream cone everyday, but you have that cup of coffee. This is a day where brands can make the ordinary slightly more exciting, and reel in new patrons in the process.
"At the end of the day, it's always about that value and experience in what you are giving that consumer, whether it's Ikea which celebrates the idea of a comfortable home [and can say,] "What better place to have a cup of coffee?' or ways of joining in the cultural conversation and playing a relevant role in a consumer's life instead of just being wallpaper or talking to someone. It's talking with someone. And if you're Dunkin' Donuts, maybe you can attract a new customer who can say, 'Oh I never knew this coffee was good, or that they had these flavors.'"
Mix it up
Though these deals are in part looking to attract first-time customers who can ideally become loyal patrons, Courtney Jespersen, retail expert at Nerd Wallet, said that this holiday is so popular, most people won't have to desert their beloved local coffeehouse in order to get in on the action.
"Because most of the major coffee retailers are participating, people most likely won’t have to stray from their regular establishment to find a deal," said Jespersen. "Some might want to mix it up, though, especially if a different store offers a better discount or giveaway."
Here's Jespersen's roundup of some of the strongest deals out there so far:
- Starbucks - For every cup of Mexico Chiapas brewed, Starbucks donates a rust-resistant coffee tree to a coffee farmer in need.
- Peet’s Coffee - Free medium-sized coffee with a fresh food item purchase.
- Krispy Kreme - Free 12 oz. cup of coffee and original glazed doughnut
- Dunkin Donuts - Medium-size cup of coffee for 66 cents.
- Keurig - 15 percent off select Keurig coffee K-Cup pods, 20 percent off recyclable K-Cup pods with code GREENSAVINGS
- Atlas Coffee Club - New users will receive their first bag free when they sign up with code Impose2016
- Maui Wowi - Shop online and earn 50 percent off after you enter code ALOHACOFFEE at checkout.
Brands may take an opportunity to jump in on the momentum of National Coffee Day, at the last minute, so Jespersen recommends following the hashtag #NationalCoffeeDay on Twitter for the most up to date information.