Oprah Gives Starbucks Tea a Celebrity Shot

/ Source: Reuters
Image: Howard Schultz and Oprah Winfrey announce "Oprah Chai" in Seattle.
Howard Schultz, chairman and CEO of Starbucks Coffee Company, drinks tea with Oprah Winfrey to announce their partnership to offer Teavana Oprah Chai tea, at Starbucks' annual shareholders meeting in Seattle on Wednesday, March 19.AP

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SEATTLE — Starbucks will add a celebrity blend to its big tea push when it debuts "Oprah Chai," a tea-based drink created by media mogul Oprah Winfrey.

Image: Howard Schultz and Oprah Winfrey announce "Oprah Chai" in Seattle.
Howard Schultz, chairman and CEO of Starbucks Coffee Company, clinks tea cups with Oprah Winfrey to announce their partnership to offer Teavana Oprah Chai tea at Starbucks' annual shareholders meeting in Seattle on Wednesday, March 19.Ted S. Warren / AP

Winfrey and Starbucks' chief Howard Schultz clinked tea cups Wednesday at the company's annual meeting as they announced the new brew, which will go on sale at Starbucks and Teavana stores in the United States and Canada on April 29.

The world's biggest coffee chain is looking to tea as a way to keep expanding its sales as competition grows in the coffee market.

Starbucks said Winfrey developed the tea with Teavana's leading teaologist, Naoko Tsunoda. It is a blend of tea infused with cinnamon, ginger, cardamom and cloves, and will be sold in tins or as prepared tea lattes.

For each Teavana Oprah Chai product sold, Starbucks will make a donation to the Oprah Winfrey Leadership Academy Foundation to benefit youth education.

According to The Tea Association of the USA, tea is the most widely consumed beverage in the world next to water. While tea is the more popular beverage, coffee is king when it comes to sales.

-Reuters

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