A bankruptcy court approved plans to save more than 1,700 RadioShack stores on Tuesday, giving the electronics chain a second, albeit pared down, chance at life. And it turns out, the brand name could survive in a bigger-than-expected way.
In a court document filed Monday, Sprint revealed plans for what the new co-branded stores could look like. Though the plan is still pending approval from both companies, the proposed new storefronts would include a large Sprint logo, with a smaller—yet still prominent—RadioShack sign.
The potential redesign of the interior calls for using existing mobile fixtures with a Sprint-branded space, which would launch April 10, according to the document. The full "store-within-a-store" model, complete with co-branded signage, will be present in about 1,500 stores.
Standard General hedge fund on Tuesday won the court's approval to acquire 1,740 of RadioShack's stores, nearly two months after the retailer filed Chapter 11.
-- Krystina Gustafson