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Red Lobster Returns to Its Roots or, Rather, Shells

/ Source: Associated Press

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It turns out people go to Red Lobster for the seafood. The struggling chain on Monday plans to announce another revamped menu that removes dishes including Spicy Tortilla Soup and a Wood-Grilled Pork Chop, while tacking on more dishes featuring lobster.

The non-seafood dishes had been added by the chain's previous owner, Darden Restaurants Inc., in hopes of attracting people who don't like seafood as sales declined. But the new management thinks that was a mistake. "At the end of the day, we believe that seafood is really why people come to Red Lobster," said Salli Setta, Red Lobster's president, in a phone interview. The revamped menu is 85 percent seafood, up from 75 percent. Red Lobster says the menu will be easier to navigate and features more photos of the food. Four of the five new dishes include lobster, and it's increasing the amount of shrimp in the popular "Ultimate Feast" platter by 50 percent. The price of the dish, which also includes lobster and crab, will go up by a dollar to $26.99.

IN-DEPTH

-- The Associated Press

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