Don't worry, Internet searchers, Google isn't changing a thing.
That big announcement Monday about a new parent company called Alphabet, a new CEO for Google and a new corporate structure — it has nothing to do with you.
Here's why: Google search plus YouTube plus Android plus maps account for almost all of Google's $66 billion in annual revenue and $460 billion stock market capitalization. The one thing the world's largest Internet company won't do is stand between you and your many-times-a-day Google.com habit.
Google's abc.xyz just put this guy on the map
To be clear, this move is for investors, including Google's two biggest shareholders Larry Page and Sergey Brin, and a handful of employees.
For Page and Brin, they get to offload the search business and focus on the crazy stuff — the self-driving cars, the quest to extend life and to improve Internet connectivity through use of hot air balloons. Longtime engineering head Sundar Pichai is now in charge of the core Google business.
Investors get some degree of transparency and clarity: They get to see just how profitable the main advertising business is, while also getting a view into the costliness of Page and Brin's moonshots. This follows the recent hiring of Wall Street veteran Ruth Porat as finance chief.
Advertisers Lose Billions as Ad Blocking Grows and Goes Mobile
"The new structure is a clear positive, as it increases reporting transparency over the coming months, which we believe is a key catalyst for shareholder value creation," wrote Anthony DiClemente, an analyst at Nomura Securities, in a report. He has a "buy" rating and $800 price target on Google shares, 26 percent above Monday's closing price.
Finally, Google gets to promote some of its most talented and loyal lieutenants to true leadership roles. In addition to Pichai, Google X head Astro Teller and Google Capital lead David Lawee could gain greater authority.
Can Google's Growth Rate Placate Cash-Hungry Investors
But for the many millions of you who are neither investor nor employee -- just contributors to the 50,000 Google searches per second -- today is exactly the same as yesterday.