Feedback
Business

Yum Drops Communist-like Vietnamese Star from Restaurant Logo

This restaurant has one star, and that' s what offends Vietnamese-Americans. So Yum Brands is changing the logo of its Banh Shop Saigon street food eatery in Dallas because the five-pointed red star reminds locals of the communist symbol. "It was never our intent to offend anyone, but we see we have made a mistake and in hindsight, we should have recognized this logo could be offensive. Therefore, and effective immediately, we are changing the logo and removing the red star from all materials and signage at the restaurant," Jonathan Blum, Yum's senior vice president wrote in an email to the president of the Vietnamese-American Community of Greater Dallas. A petition posted earlier on ipetitions.com said that members of the Vietnamese-American community in the area "are hurt and offended by your chosen logo, a red star, which is a symbol of communism and will offend thousands of South Vietnamese refugees in my community. The heavy majority of Vietnamese living in the Dallas area are political and religious refugees who fled Vietnam when North Vietnamese communist rule started in 1975."

Yum! Brands warns 1:00

IN-DEPTH

- Everett Rosenfeld, Katie Little, CNBC.com