A series of damning espionage revelations and other developments have damaged the way Germans view U.S. corporations—so much so that they now regard American companies about as negatively as Russians do, according to research to be released Monday. Fifty-seven percent of German business executives surveyed by market research firm Penn Schoen Berland for CNBC and Burson-Marsteller said a corporation's status as American makes them see it less favorably than they would otherwise. Only 29 percent responded with "more favorable."
The negative perception was also reflected among the general German public, with 59 percent of the 1,010 German citizens surveyed responding with a "less favorable" attitude toward U.S. firms. Those marks are on par with the way American firms are viewed in Russia, a country that has felt animosity toward the United States for decades and which most recently was slapped with serious economic sanctions by the Obama administration over Russian military operations in Ukraine. Fifty-four percent of Russian executives and 61 percent of the public there had a "less favorable" perception of a company if it is American.
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-- CNBC's Arjun Kharpal